SEARCH ENGINE OPTIMIZATION
A TRUSTED SEO COMPANY.
Question…does having 100% success rate and 100% and client retention rate for SEO makes us the best SEO company in the known universe? Yes. Yes it does. And kudos to you for wanting to work with them.
what the HECK DO SEO COMPANIES DO?
We get your website to rank in top positions of SERPS (search engine result pages) when people are searching for your products or services.
Note: Most of our clients (including the big ones) start out with a broken understanding of SEO. That’s normal, given they haven’t spent the bulk of their adult lives figuring out search algorithms.
But that’s okay, because we have.
The Gaels Long List of SEO Tactics
As we begin, the first thing we do is add high-level sophisticated analytics tracking.
We implement the traditional Google Analytics while also using a variety of other analysis tools to monitor site performance and user behavior.
Then we do the stuff in the list below.
The order varies based on what is needed most for each unique client status and goals.
- Keyword research: Identify relevant, high-traffic keywords for the target audience.
- Competitor analysis: Study competitors’ strategies and identify areas for improvement.
- On-page optimization: Optimize meta tags, headings, content, and images for target keywords.
- Content creation: Develop high-quality, relevant, and engaging content that appeals to users and search engines.
- Content optimization: Improve existing content to enhance readability, keyword density, and search engine visibility.
- Internal linking: Create a strong internal link structure to help users and search engines navigate the site.
- Technical SEO: Address technical issues like site speed, mobile-friendliness, and structured data markup.
- Link building: Acquire high-quality, authoritative backlinks to improve domain authority and search engine rankings.
- Local SEO: Optimize Google My Business listings and local citations to improve visibility in local search results.
- Conversion rate optimization (CRO): Optimize the site to improve user experience and increase conversion rates.
- Image optimization: Compress and resize images to improve page load times and overall site performance.
- Video optimization: Add video metadata, transcripts, and structured data to improve search visibility and user engagement.
- Voice search optimization: Optimize content and technical aspects to cater to voice search queries.
- Schema markup: Implement structured data to enhance search engine understanding and provide rich snippets in search results.
- Content distribution: Promote content through various channels, such as email, social media, and influencer outreach.
- User experience (UX) optimization: Analyze and improve site navigation, design, and layout to enhance user satisfaction.
- Sitemap creation/submission/monitoring: Generate XML sitemaps and submit them to search engines to facilitate indexing.
- Robots.txt optimization: Configure the robots.txt file to guide search engine crawlers and prevent crawling of unnecessary pages.
- URL optimization: Ensure clean, descriptive, and keyword-rich URLs for better user experience and search engine understanding.
- Page speed optimization: Implement caching, minify CSS/JS files, and leverage browser caching to improve page load times.
- Mobile optimization: Ensure responsive design and mobile-friendly content to cater to the increasing number of mobile users.
- Duplicate content detection and resolution: Identify and address duplicate content issues using canonical tags or 301 redirects.
- Implementing HTTPS: Secure the website with an SSL certificate to protect user data and improve search engine trust.
- AMP (Accelerated Mobile Pages) implementation: Optimize mobile web pages for faster loading and better user experience.
- Core Web Vitals optimization: Enhance site performance by focusing on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
- International SEO: Optimize the website for multiple languages and regions to cater to a global audience.
- E-commerce SEO: Focus on product descriptions, category pages, and user-generated content to improve rankings and conversions for e-commerce sites.
- Long-tail keyword targeting: Identify and target long-tail keywords to capture more targeted traffic and improve conversion rates.
- Featured snippet optimization: Format content to increase the likelihood of appearing in Google’s featured snippets.
- Breadcrumb navigation: Implement breadcrumb navigation for better user experience and search engine understanding of site hierarchy.
- Broken link identification and repair: Regularly check for and fix broken links to maintain a high-quality user experience and avoid search engine penalties.
- Pagination optimization: Implement proper pagination techniques like rel=”next” and rel=”prev” tags to help search engines understand the structure of paginated content.
- Redirect management: Implement proper redirects (e.g., 301, 302) to maintain link equity and avoid lost traffic.
- HTML and CSS validation: Ensure clean and valid HTML and CSS code to improve site performance and eliminate rendering issues.
As leaders in the field our team is continuously learning and adapting. We pride ourselves on being the most up-to-date with the latest SEO methods, algorithm updates, and industry best practices to maintain a strong competitive edge for our clients.
This is us. Going deeper. But, instead of having our heads deep in an engine bay, our heads are deep in the search algorithms, so your head can be in the engine of your business.
We dig deeper.
We’re a different bread.
Data-Driven Strategies for Measurable Results
Our SEO team believes in the power of data to drive informed decision-making. We continuously analyze your website’s performance, industry trends, and competitor strategies to optimize your SEO efforts. This data-driven approach ensures that your SEO strategy remains agile and effective, delivering measurable results and a high return on investment.
Transparent Communication and Collaboration
At Gaels Group, we believe that steady communication and collaboration are key to a successful SEO campaign. Our team works closely with you, keeping you informed of our progress and sharing valuable insights every step of the way. We pride ourselves on our transparency and commitment to building strong, long-lasting partnerships with our clients.
Cutting-Edge Techniques and Industry Expertise
The world of SEO is constantly evolving, and our team is dedicated to staying ahead of the curve. We invest in ongoing education and training to ensure that we’re always up to date on the latest industry trends, algorithm updates, and best practices. Our in-depth knowledge and expertise enable us to implement innovative strategies that keep you ahead of your competition.
Comprehensive Services for Holistic Growth
We recognize that SEO is just one part of a larger digital marketing ecosystem. That’s why our team offers a comprehensive range of services, including content marketing, social media management, and conversion rate optimization, to support your overall online presence and growth. With our holistic approach, you can be confident that your business will thrive in the digital landscape.
Unwavering Commitment to Your Success
At the heart of our difference is our unwavering commitment to your success. Our SEO team is passionate about helping businesses like yours achieve their goals and reach new heights. By choosing Gaels Group, you’re not only getting an exceptional SEO team – you’re gaining a dedicated partner that will work tirelessly to ensure your online success.